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Article: Profiling Chinese wine tourists by wine tourism constraints

This study aimed to profile Chinese wine tourists based on their perceived wine tourism constraints and develop a better understanding of the Chinese wine tourist market by comparing Chinese Australians with long‐haul Chinese tourists in Australia. A series of items measuring wine tourism constraints and negotiations were subjected to factor and cluster analyses. Four wine tourism constraint factors and three negotiation factors were identified. Based on the constraint factors, four segments, “group constrained by personal inhibitors,” “group constrained by facilities and attractions,” “less constrained group,” and “highly constrained group,” were identified. Analysis of variance and Chi‐square test results indicated that the four groups of Chinese migrants in Australia mainly varied by age, whereas long‐haul Chinese tourists differed more significantly in education and income. Chinese Australians were more likely to be less constrained and to be involved in wine tourism activities than long‐haul Chinese tourists. The former were also more likely to be self‐driving and repeat wine tourists. Comparatively, the latter group members engaged more in negotiation strategies.

If you wish to learn more, please read the full article by following link:

https://www.researchgate.net/publication/329420714_Profiling_Chinese_wine_tourists_by_wine_tourism_constraints_A_comparison_of_Chinese_Australians_and_long-haul_Chinese_tourists_in_Australia

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Beverage Culture and Management课程列表：

1 The Origin of Wine

-1.1 The Origin of Wine

--1.1.1 Introduction of the course

--1.1.2 The origin of wine

--Article: Wine tourism phenomena in China: An emerging market

--Discussion: Do you know any stories about wine culture?

--Quiz 1

2 Beverage Product Knowledge

-2.1 Alcoholic Drinks

--2.1.1 Factors that make wine different

--2.1.2 The types of wine

--2.1.3 Spirits & beers (1)

--2.1.4 Spirits & beers (2)

-2.2 Non-alcoholic Drinks

--2.2.1 Non-alcoholic drinks (1)

--2.2.2 Non-alcoholic drinks (2)

-2.3 Chinese Tea, Wine and Spirit

--2.3.1 Chinese tea

--2.3.2 Chinese alcoholic drinks

--Article: Wine tourism involvement: a segmentation of Chinese tourists

--Discussion: What do you think about Chinese wine culture?

--Quiz 2

3 Bar and Beverage Operations Management

-3.1 Bars and Bar Staffs

--3.1.1 Type of bars

--3.1.2 Bar staff, jobs description & uniform

--Discussion: Pub Culture

-3.2 Bar Equipment and Glassware

--3.2.1 Bar equipment

--3.2.2 Standard glassware

--Article: Profiling Chinese wine tourists by wine tourism constraints

-3.3 Professional Ethics and Bar Operations Management

--3.3.1 Professional ethics

--3.3.2 Serving wine to a guest (1)

--3.3.3 Serving wine to a guest (2)

--3.3.4 Service of spirits

--3.3.5 Bartending techniques (1)

--3.3.6 Bartending techniques (2)

--3.3.7 Receiving, storing, issuing and stocktaking of beverages

--Discussion: Are there some other ways of beverage selling besides lounge service and restaurant serv

--Quiz 3

4 Hygiene and Safety

-4.1 Hygiene and Care of Glassware

--4.1.1 Hygiene and care of glassware

-4.2 Maintaining a Safe Environment and Fire Safety

--4.2.1 Maintaining a safe environment and fire safety

--Article: Intentions to Participate in Wine Tourism in an Emerging Market: Theorization and Implicati

--Discussion: Do you think robot service will be safer than staff?

--Quiz 4

5 Bar and Drinking Guide

-5.1 How to Order a Mixed Drink in a Bar

--5.1.1 How to order a mixed drink in a bar

-5.2 Fact and Effects of Alcohol

--5.2.1 Fact and effects of alcohol

-5.3 Bar Etiquette

--5.3.1 Bar etiquette

--Article: Identifying facilitators, constraints of wine tourism for outbound Chinese tourists

--Discussion: Do you support contemporary adults to go to bars for drinking?

--Quiz 5

--Final test

Article: Profiling Chinese wine tourists by wine tourism constraints笔记与讨论

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