当前课程知识点：Beverage Culture and Management > 1 The Origin of Wine > 1.1 The Origin of Wine > Article: Wine tourism phenomena in China: An emerging market
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Purpose - The aims of this study were to investigate the influencing factors of wine tourism development in China, assess the marketing efforts made by the wine-tourism stakeholders, and provide constructive suggestions for the development of China's wine tourism.
Design/methodology/approach - A qualitative approach was adopted for the purposes of this research. The study site is the Bohai Bay wine region in Shandong Province, the birthplace of China's modern wine industry and the largest wine-producing area in China. Chateau Changyu-Castel and Chateau Junding were visited in June 2010. Qualitative data were collected in the forms of observations of the wineries, interviews with wine tourists, focus groups with tourism practitioners, and analyses of travel blogs, document excerpts, and official web sites. Content analysis produced a thematic framework on people, promotion, and place.
Findings - A number of facilitating and detrimental factors were revealed pertaining to China's wine tourism development on the three themes: people, promotion, and place.
Research limitations/implications - The number of wine tourists being interviewed is relatively small, and the wineries chosen are relatively large ones. Results may not be generalized to other wine tourists and wineries in China. Practical implications - The paper includes implications for the development of wine tourism in China, such as food and wine pairing that combines wine with local (Chinese) cuisine at the wineries, positioning, and genuine government support. Originality/value - Research on wine tourism and wine tourists in China is scant. The current research fills a research gap by examining China's wine tourism phenomena from multiple perspectives, including those of tourists, tourism practitioners, and wine tourism destinations.
If you wish to learn more, please read the full article by following link:
https://www.researchgate.net/publication/259039856/)
返回《Beverage Culture and Management》慕课在线视频列表
-1.1 The Origin of Wine
--1.1.1 Introduction of the course
--Article: Wine tourism phenomena in China: An emerging market
--Discussion: Do you know any stories about wine culture?
--Quiz 1
-2.1 Alcoholic Drinks
--2.1.1 Factors that make wine different
-2.2 Non-alcoholic Drinks
--2.2.1 Non-alcoholic drinks (1)
--2.2.2 Non-alcoholic drinks (2)
-2.3 Chinese Tea, Wine and Spirit
--2.3.2 Chinese alcoholic drinks
--Article: Wine tourism involvement: a segmentation of Chinese tourists
--Discussion: What do you think about Chinese wine culture?
--Quiz 2
-3.1 Bars and Bar Staffs
--3.1.2 Bar staff, jobs description & uniform
-3.2 Bar Equipment and Glassware
--Article: Profiling Chinese wine tourists by wine tourism constraints
-3.3 Professional Ethics and Bar Operations Management
--3.3.2 Serving wine to a guest (1)
--3.3.3 Serving wine to a guest (2)
--3.3.5 Bartending techniques (1)
--3.3.6 Bartending techniques (2)
--3.3.7 Receiving, storing, issuing and stocktaking of beverages
--Discussion: Are there some other ways of beverage selling besides lounge service and restaurant serv
--Quiz 3
-4.1 Hygiene and Care of Glassware
--4.1.1 Hygiene and care of glassware
-4.2 Maintaining a Safe Environment and Fire Safety
--4.2.1 Maintaining a safe environment and fire safety
--Article: Intentions to Participate in Wine Tourism in an Emerging Market: Theorization and Implicati
--Discussion: Do you think robot service will be safer than staff?
--Quiz 4
-5.1 How to Order a Mixed Drink in a Bar
--5.1.1 How to order a mixed drink in a bar
-5.2 Fact and Effects of Alcohol
--5.2.1 Fact and effects of alcohol
-5.3 Bar Etiquette
--Article: Identifying facilitators, constraints of wine tourism for outbound Chinese tourists
--Discussion: Do you support contemporary adults to go to bars for drinking?
--Quiz 5
--Final test
