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Hi, everyone, I am Judy; welcome to the video lesson for campaign speech.

•Campaign speech plays an important role when running for a position. If you could write down a good campaign speech, it will make you stand out.

•      If you face this request like this:

You have to answer this question: how to write a persuasive campaign speech? Now let’s start from the whole structure. It generally consists of an opening, main body and an ending.

In the opening part, there are 3 things you need to do: 1. Get audience involved, which means that you need to attract the audience’s attention at the beginning. 2. You may start by using the quotation, short story, or some statistics, etc. 3. Identify speech goal. Make your goal clear is the most important thing in an opening part.

Main body part usually explains your qualifications from the aspects of ability, character and hobbies, you also explain that you are competent for the job. When you write this part, you’d better have a clear context first of all, and then highlight the advantages and strengths. Actually, your advantages make the audience believe that you are qualified to run for the position. Last but not the least, all the supporting details must support your objective.

  In the ending part, sometimes we are making an ending with a quotation, or referring to the opening part to show the tight connection of the whole context. The most important thing is that you need to make an appeal to the audience to vote for you, that is the main purpose why you give this speech, and you need to show your determination by promising what you will do if you are elected. Finally, don’t forget to express wishes and thanks to the audience.

There are some key words and expressions you might use when you write a campaign speech, I choose some for you.

For the opening part, there are some practical sentences you can follow:

If you want to express how to support you objective in the main body part, you can refer to these sentences:

Finally, these sentences could help you to make a good ending.

Here comes a good example:

let’s analyze it in detail:

In this sample, it starts with Ladies and Gentlemen. Proper addressing not only creates a positive relation with the audience, but also builds a good self-image. Then it uses a very famous quotation from Napoleon, which directly attract the audiences’ attention, finally this sample makes the goal clear in the opening part.

The body mainly stresses the speaker’s strength and advantages, which not only shows enough work experiences, but also mentions good personality as a bonus points to support his objective.

Finally, the writer skillfully responds to the quotation in the opening to get a conclusion, and shows the determination and thanks to get support from the audiences to win this campaign in the end.

That’s really attractive.

Now, let’s see what we have mentioned today, we mainly focus the structure of the campaign speech. As a speech, it needs an attractive opening to draw the audiences’ attention at the beginning, and then follows the advantages and explanations as a main body, finally, show your determination and promise at the end to get support.

Now, here comes the writing practice:

So much for this lesson. And I really hope you can write an excellent campaign speech through a variety of practices.

Remember：Victory belongs to the most persevering.

•      Thank you for your attention. Until next time…