Corporate video3在线视频

Strategic Management课程列表：

Chapter 1 Introduction

-1.1 The Rise of The Discipline of Strategic Management

--1.1.1The Origins of Strategic Management

--1.1.2 Development and Improvement of Strategic Management

-1.2 The Nature and Characteristics of Strategic Management

--1.2.1 Environment, Advantages and Strategy

--1.2.2 Definition of Enterprise Strategy

--1.2.3 The Thinking Mode of Enterprise Strategy Formulation

--1.2.4 The Content System of Enterprise Strategy

-1.3 The Nature and Characteristics of Enterprise Strategic Management

--1.3.1 The Activities of Enterprise Strategic Management

--1.3.2 The System of Enterprise Strategic Management

-1.4 Enterprise Strategy Manager

--1.4 Enterprise Strategy Manager

-Corporate Video

--Video

-Test

--Chapter 1 Test

-Reflection Questions

--Chapter 1 Reflection Questions

-PPT

--Chapter 1 PPT

Chapter 2 External Environment Analysis

-2.1 External Environment Analysis of the Enterprise

--2.1 External Environment Analysis of the Enterprise

-2.2 The Macroscopic Environment Analysis of the Enterprise

--2.2 The Macroscopic Environment Analysis of the Enterprise

-2.3 Market Environment Analysis of the Enterprises

--2.3 Market Environment Analysis of the Enterprises

-2.4 Industry Environment Analysis

--2.4 Industry Environment Analysis

-2.5 Analysis of Competition and Cooperation Eenvironment of Eenterprises

--2.5 Analysis of Competition and Cooperation Eenvironment of Eenterprises

-Corporate Video

--Video

-Test

--Chapter 2 Test

-Reflection Questions

--Chapter 2 Reflection Questions

-PPT

--Chapter 2 PPT

Chapter 3 Internal Environment Analysys

-3.1 Purpose and Characteristics of Internal Environmental Analysis

--3.1Purpose and Characteristics of Internal Environmental Analysis

-3.2 Enterprise History Analysis

--3.2 Enterprise History Analysis

-3.3 Enterprise Resource Analysis

--3.3 Enterprise Resource Analysis

-3.4 Enterprise Capability Analysis

--3.4 Enterprise Capability Analysis

-3.5 Analysis of Enterprise Core Competence

--3.5 Analysis of Enterprise Core Competence

-Test

--Chapter 3 Test

-Reflection Questions

--Chapter 3 Reflection Questions

-PPT

--Chapter 3 PPT

Chapter 4 Strategic Commitment

-4.1 The Nature of Strategic Commitment

--4.1 The Nature of Strategic Commitment

-4.2 The Content of Strategic Commitment

--4.2 The Content of Strategic Commitment

-4.3 The Form of Strategic Commitment

--4.3 The Form of Strategic Commitment

-Test

--Chapter 4 Test

-Reflection Questions

--Chapter 4 Reflection Questions

-PPT

Chapter 5 Business-Level Strategy

-5.1 The Nature and Types of Business-Level Strategy

--5.1 The Nature and Types of Business-Level Strategy

-5.2 General Positioning Strategy

--5.2 General Positioning Strategy

-5.3 Unique Positioning Strategy

--5.3 Unique Positioning Strategy

-5.4 Portfolio Positioning Strategy

--5.4 Portfolio Positioning Strategy

-Corporate Video

--Corporate video1

--Corporate video2

--Corporate video3

--Corporate video4

-Test

--Chapter 5 Test

-Reflection Questions

--Chapter 5 Reflection Questions

-PPT

Chapter 6 Corporate-Level Strategy

-6.1 The Nature and Characteristics of Corporate-Level Strategy

--6.1The Nature and Characteristics of Corporate-Level Strategy

-6.2 Industry Diversification Portfolio Strategy

--6.2 Industry Diversification Portfolio Strategy

-6.3 Industry Diversification Portfolio Management Model

--6.3 Industry Diversification Portfolio Management Model

-6.4 Restructuring of Diversified Corporate

--6.4 Restructuring of Diversified Corporate

-Test

--Chapter 6 Test

-Reflection Questions

--Chapter 6 Reflection Questions

-PPT

Chapter 7 Internationalization Strategy

-7.1 The Motivation of Company Internationalization

--7.1 The Motivation of Company Internationalization

-7.2 The Advantages and Risks of Company Internationalization

--7.2 The Advantages and Risks of Company Internationalization

-7.3 Strategic Choice of Company Internationalization

--7.3 Strategic Choice of Company Internationalization

-Test

--Chapter 7 Test

-Reflection Questions

--Chapter 7 Reflection Questions

-PPT

Chapter 8 The Way of Corporate Strategic Development

-8.1 Company Strategic Alliance

--8.1 Company Strategic Alliance

-8.2 Company Mergers and Acquisitions

--8.2 Company Mergers and Acquisitions

-Test

--Chapter 8 Test

-Reflection Questions

--Chapter 8 Reflection Questions

-PPT

Chapter 9 Corporate Strategy Implementation

-9.1 Corporate Strategy Imlementation and Evaluation in a Relatively Static Environment

--9.1 Corporate Strategy Imlementation and Evaluation in a Relatively Static Environment

-9.2 Corporate Strategy Imlementation and Evaluation in a Relatively Dynamic Environment

--9.2 Corporate Strategy Imlementation and Evaluation in a Relatively Dynamic Environment

-9.3 Methods of Corporate Strategy Implementation

--9.3 Methods of Corporate Strategy Implementation

-Test

--Chapter 9 Test

-Reflection Questions

--Chapter 9 Reflection Questions

-PPT

© 柠檬大学-慕课导航 课程版权归原始院校所有，
本网站仅通过互联网进行慕课课程索引，不提供在线课程学习和视频，请同学们点击报名到课程提供网站进行学习。