当前课程知识点:Socially-Responsible Real Estate Development: Learning to Use Impact Assessment Tools Effectively > Module 5: Applying SIA and EIA in a Socially Responsible Manner > Readings > Why Would Corporations Behave in Socially Responsible Ways?
Are firms always driven only by financial incentives, or do they also base decisions on other concerns?
In this excerpt of "Why Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility," John L. Campbell offers a series of propositions about why a firm would act in a socially responsible way beyond simply seeking to improve its financial performance. He criticizes the literature for failing to acknowledge the institutional factors that influence how companies behave.
There are many accounts of firms acting to deceive customers, getting away with substandard environmental and safety standards, and conducting other similar actions in the pursuit of profit. Yet, there are also cases of firms going out of their way to act in socially responsible ways. Why would firms do this?
Campbell draws on studies of institutional sociology and comparative political economy to argue that the institutions within which a company operates influence how it treats its stakeholders.
As Campbell points out, Corporate Social Responsibility (CSR) "may mean different things in different places to different people and at different times" (p.950), thus the concept must be used precisely. He defines CSR as a company:
● Not knowingly doing anything that will harm its stakeholders
● Taking steps to rectify the situation when it does harm its stakeholders
Note carefully what Campbell considers the threshold between irresponsible and minimally responsible corporate behavior.
Reflection questions:
1. Do you think firms can or should be driven by more than the profit motive?
2. What are some implications of Campbell’s propositions for how governments might encourage more socially responsible corporate behavior? Should this be a government objective?
3. How likely is it that the institutional conditions that Campbell enumerates apply in the context of large-scale real estate development? Do you think these are different from country to country?
-Welcome
--Welcome
-Course Welcome
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-Introduction
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-Readings
--Social Impact Assessment: The State of the Art
--Social Impact Assessment and Public Participation in China
-Developer Interview
--Module 1
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--Peer Assessment
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--Methods of Environmental Impact Assessment
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--Environmental Impact Assessment for Developing Countries in Asia
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-Developer Interview
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--Module 2
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--Peer Assessment
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--Introduction to Social Impact Assessment
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--SCENARIO
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-Introduction
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--Why Would Corporations Behave in Socially Responsible Ways?
--Social Impact Assessments of Large Dams Throughout the World
--Environmental Sustainability Principles for the Real Estate Industry
-Developer Interview
--Module 5
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--SCENARIO
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-Thank You
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