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2.3.1 Types of entrepreneurs课程教案、知识点、字幕

创业者是创业活动的主导

和组织者

是创业的第一要素

创业成功与否

不仅需要创业者富有开创

新事业的精神和格局

睿智的判断和决策思维

还需要具备

解决和处理 创业活动中

各种具体挑战和问题的 知识和技能

这就是创业者的能力

在这一节课

我们一起来学习创业者应该具备的能力

这也是我们创业者内功修炼的一个重要方面

我们知道作为个人的能力

实际上可以区分为先天存在的能力倾向

和后天习得的能力技能

这里我们讨论的能力是指

经过后天学习和训练而培养的能力

不是指天赋

每当说到创业者能力这个问题

同学们会提供很多词汇

从自信自强

激情梦想

人格品质到

管理公关

再到技术财务等等

给人一种创业者

无所不能的假像

want to become entrepreneurs

and also causes great pressure on students who

because it is really difficult to become

such an all-around person

But in fact

entrepreneurs are not perfect

and do not need to be all-around

When it comes to the secrets of

the abilities of entrepreneurs

we should start from the entrepreneurship

types of entrepreneurs themselves

Because entrepreneurs are involved

in all walks of life

the direction and content of entrepreneurship

are different

In addition to general abilities

abilities which they need most are different

Therefore we can examine the composition of

abilities according to the types of entrepreneurs

According to the content of entrepreneurship

we can divide entrepreneurs into

such five types as

production type management type market type

technology type and financial type

我们来分别看一看每种类型的

创业者的特点

生产型创业者

the entrepreneurs who launch the products

through the establishment of enterprises

he products launched usually have

a high technological content

创业方向

比如现代制造业领域

推出新的产品 改进新的

工艺等等

这个类型的创业者需要

具备较好的专业技术能力

管理型创业者

是指那些综合

能力强的创业者

他们对生产 研发类专业知识

可以不十分精通

但是能够通过各种有效的

管理手段带动企业前进

这类创业者需要具备良好的

管理思维和能力

特别是具备整合资源的能力

创新组织模式

创新商业模式的能力

例如 钢铁大王卡耐基

最初对钢铁生产知识了解不多

但他能够迅速网罗

各方人才

组合资金 进行创业

打造了自己的钢铁帝国

市场型创业者

这类创业者的

一个重要特点

就是注重政策趋势 关注市场

善于把握机会

我国自从改革开放以来

涌现了一大批市场型

创业者

比如 房地产行业

正是抓住了市场转型期

的大好时机

得以繁荣发展

这一类型的创业者需要

具备良好的创业意识

商业思维 市场运营能力

科技型创业者

是指以高新科技为依托

entrepreneurs who establish enterprises

generally associated with universities or

scientific research institutions

As early as the 1980s a group of technological

当时国家鼓励

technological achievements was encouraged

and a group of enterprises founded by

colleges and universities came into being

For example Founder of Peking University

Tongfang of Tsinghua University and

Neusoft Group we are familiar with

all were formerly "school run enterprises" from

“校办企业”

我们可以看到 科技型创业

对创业者的科技开发

能力要求比较高

Entrepreneurs must possess

掌控先进性 前沿性的

科技成果的

能力水平

具备快速科研转化的

技能特点

时下

又是科技型创业的

黄金时段

国家的 创新驱动战略

创新型创业

政策导向

对高科技人才

of scientific research achievements

有利政策

have provided a good environment for the birth of technology-based entrepreneurship

很多高校和科研院所的创业项目

也是初露端倪

我们期待着涌现出更多的

科技型创业者和

科技型创业项目

金融型创业者

是指一种风险投资人

他们向企业提供的

不仅仅是资金

更重要的是专业特长

和管理经验

他们不仅参与企业的经营方针制定

but also in the formulation of marketing strategies

capital operation and human

This type of entrepreneurs

first of all have sufficient capital resources and

then have rich entrepreneurial and

enterprise management experience

now are you beginning to realize that

different types of entrepreneurs should

have different ability advantages

In other words

people with different ability characteristics

can consider

becoming entrepreneurs in the field

where you have competitive advantages

In the next chapter we will

continue to explain this issue in depth

Now let's study first what abilities

entrepreneurs need to possess indeed

Entrepreneur Growth Plan课程列表:

1 Entrepreneurship is A Learnable Ability

-1.1 The era of the entrepreneur

-1.2 Entrepreneur is not natural-born

-1.3 Key to entrepreneurial success

-1 Entrepreneurship is A Learnable Ability

2 Cultivation of Internal Skills of Entrepreneurs

-2.1 Build the ambition

--2.1.1 Build the ambition-entrepreneurship

--2.1.2 Build the ambition-sense of social responsibility

--2.1.3 Build the ambition-entrepreneurial awareness

-2.2 The power of thinking

--2.2.1 The secret of thinking

--2.2.2 Thinking power 1: innovative thinking

--2.2.3 Thinking power 2: system thinking

--2.2.4 Thinking power 3: dialectical thinking

--2.2.5 Thinking power 4: strategic thinking

-2.3 Abilities of entrepreneurs

--2.3.1 Types of entrepreneurs

--2.3.2 Composition of entrepreneur abilities

--2.3.3 Professional ability

--2.3.4 Transferable skills

--2.3.5 The self-management ability

-2 Cultivation of Internal Skills of Entrepreneurs

3 Self-Positioning of Entrepreneur

-3.1 Know yourself: know your own characteristics

--3.1.1 Tendency of interest

--3.1.2 Competency potential

--3.1.3 Values

-3.2 Know the others: environment and resources

--3.2.1 Environmental trend

--3.2.2 Entrepreneurial opportunity

--3.2.3 Resource integration

-3.3 Decision-making: orientation of entrepreneurship

-3 Self-Positioning of Entrepreneu

4 Where is Your Customer

-4.1 A story of enclosure for raising sheep

-4.2 Market segmentation

--4.2.1 Divergent thinking: find out all your potential customers

--4.2.2 Efficient market: you don’t have to serve all your potential customers

--4.2.3 Market research: a good way to select efficient markets

-4.3 Market launch: have you focused?

-4.4 End users: bring you cash flow

-4.5 Market size: how to make the initial estimate

-4.6 User image: tell a good story about users

-4 Where is Your Customer

5 What Can You Offer Your Customers

-5.1 Complete product cycle application cases

-5.2 Advanced product specification

-5.3 Quantify value positioning

-5.4 Define core values

-5.5 Describe competitive position

-5.6 Summary

-5 What Can You Offer Your Customers

6.How do Customers Buy Your Products

-6.1 Introduction

-6.2 Determining customer decision-making unit

-6.3 Mapping the process of acquiring paying customers

-6.4 Estimating the follow-up market size

-6 How do Customers Buy Your Products

7.How to Make Money from the Product

-7.1 Designing business model

-7.2 Basic classification of business models

-7.3 Defining pricing strategy

-7.4 Estimating customer lifetime value

-7.5 Estimating the cost of customer acquisition

-7 How to Make Money from the Product

8 Product Development and Design

-8.1 Determining the important hypothetical conditions

-8.2 Test hypothetical conditions

--8.2.1 Meaning of testing hypothetical conditions

--8.2.2 How to test hypothetical conditions

--8.2.3 A correct view of the test result

-8.3 Define minimum viable business product

--8.3.1 Definition and value of minimum viable business product

--8.3.2 Core elements and definition method of minimum viable business product

-8.4 Verify the customer will pay for the product

--8.4.1 Authentic validation

--8.4.2 Description of a minimum viable business product validation case

--8.4.3 Validation techniques

-8 Product Development and Design

9 Final Test

-Final Test

2.3.1 Types of entrepreneurs笔记与讨论

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