6.1 Introduction在线视频

Entrepreneur Growth Plan课程列表：

1 Entrepreneurship is A Learnable Ability

-1.1 The era of the entrepreneur

-1.2 Entrepreneur is not natural-born

-1.3 Key to entrepreneurial success

-1 Entrepreneurship is A Learnable Ability

2 Cultivation of Internal Skills of Entrepreneurs

-2.1 Build the ambition

--2.1.1 Build the ambition-entrepreneurship

--2.1.2 Build the ambition-sense of social responsibility

--2.1.3 Build the ambition-entrepreneurial awareness

-2.2 The power of thinking

--2.2.1 The secret of thinking

--2.2.2 Thinking power 1: innovative thinking

--2.2.3 Thinking power 2: system thinking

--2.2.4 Thinking power 3: dialectical thinking

--2.2.5 Thinking power 4: strategic thinking

-2.3 Abilities of entrepreneurs

--2.3.1 Types of entrepreneurs

--2.3.2 Composition of entrepreneur abilities

--2.3.3 Professional ability

--2.3.4 Transferable skills

--2.3.5 The self-management ability

-2 Cultivation of Internal Skills of Entrepreneurs

3 Self-Positioning of Entrepreneur

-3.1 Know yourself: know your own characteristics

--3.1.1 Tendency of interest

--3.1.2 Competency potential

--3.1.3 Values

-3.2 Know the others: environment and resources

--3.2.1 Environmental trend

--3.2.2 Entrepreneurial opportunity

--3.2.3 Resource integration

-3.3 Decision-making: orientation of entrepreneurship

-3 Self-Positioning of Entrepreneu

4 Where is Your Customer

-4.1 A story of enclosure for raising sheep

-4.2 Market segmentation

--4.2.1 Divergent thinking: find out all your potential customers

--4.2.2 Efficient market: you don’t have to serve all your potential customers

--4.2.3 Market research: a good way to select efficient markets

-4.3 Market launch: have you focused?

-4.4 End users: bring you cash flow

-4.5 Market size: how to make the initial estimate

-4.6 User image: tell a good story about users

-4 Where is Your Customer

5 What Can You Offer Your Customers

-5.1 Complete product cycle application cases

-5.2 Advanced product specification

-5.3 Quantify value positioning

-5.4 Define core values

-5.5 Describe competitive position

-5.6 Summary

-5 What Can You Offer Your Customers

6.How do Customers Buy Your Products

-6.1 Introduction

-6.2 Determining customer decision-making unit

-6.3 Mapping the process of acquiring paying customers

-6.4 Estimating the follow-up market size

-6 How do Customers Buy Your Products

7.How to Make Money from the Product

-7.1 Designing business model

-7.2 Basic classification of business models

-7.3 Defining pricing strategy

-7.4 Estimating customer lifetime value

-7.5 Estimating the cost of customer acquisition

-7 How to Make Money from the Product

8 Product Development and Design

-8.1 Determining the important hypothetical conditions

-8.2 Test hypothetical conditions

--8.2.1 Meaning of testing hypothetical conditions

--8.2.2 How to test hypothetical conditions

--8.2.3 A correct view of the test result

-8.3 Define minimum viable business product

--8.3.1 Definition and value of minimum viable business product

--8.3.2 Core elements and definition method of minimum viable business product

-8.4 Verify the customer will pay for the product

--8.4.1 Authentic validation

--8.4.2 Description of a minimum viable business product validation case

--8.4.3 Validation techniques

-8 Product Development and Design

9 Final Test

-Final Test